Director of Safety and Security
International Association of Venue Managers
Mark Herrera is the Director of Safety and Security for the International Association of Venue Managers (IAVM) and recognized as one of the 25 most influential leaders in the meetings and event industry. As part of his duties, he teaches Situational Awareness-Mindset training aimed at giving venues the tools to be safer and more secure. The training emphasizes Exceptional Focus, Performance, and Control in Extreme Situations and Risk Mitigation through Guest Services Interjection. In addition, as the Director of Safety and Security for IAVM, Herrera represents the Department of Homeland Security (DHS) Office of Infrastructure Protection as the current Chair for the Public Assembly Facilities Sub-Sector Council (PAFSC). As a representative of PAFSC, he works in collaboration with DHS and the Protective Security Advisor to identify capability gaps across soft target community, counter threats to the pattern of life, research technology to mitigate risk and provide information to protect our Public Assembly Facilities and all Critical Infrastructures.
Herrera is also a seasoned law enforcement officer and trainer, having spent 20 years with the Hobbs, New Mexico, Police Department in numerous roles including Patrol Officer, Detective for the Gang and Narcotics Unit, Supervisor of the Crime Prevention Division, Field Training Officer, Honor Guard Commander, and Entry Team Leader and Tactical Sergeant for a Special Operations Unit known as S.W.A.T. During this time, his responsibilities also included the development and implementation of security policies and procedures and security awareness programs for the Community of Hobbs. Upon retiring from the police department, he leveraged his training background to implement security policies, procedures and training programs for the oil and gas industry and later worked as an instructor for DHS, training 3,000 armed pilots to defend against acts of terrorism involving criminal violence or air piracy.